MADISON, NJ and MANILA, PHILIPPINES -- Sotheby's International Realty Affiliates LLC today announced its entrance into the Philippines with the signing of a 25-year master franchise agreement with Philippine Sotheby's International Realty to develop the Sotheby's International Realty(R) brand in the Philippines with the first office opening in Manila.
Philip Mareschal serves as chief executive officer of Philippine Sotheby's International Realty, which will focus exclusively on the luxury home, apartment, retirement property, prime resort and vacation residence markets. The firm is located at Unit 802 at the Eco Tower in Bonifacio Global City, Taguig 1634, Manila, Philippines. An additional office is planned to open in Cebu, Visayas, later this year.
"Philippine Sotheby's International Realty is yet another key step forward in our overall expansion plan for Southeast Asia," said Philip White, chief executive officer, Sotheby's International Realty Affiliates LLC. "Philip Mareschal has 13 years of experience as a top-tier real estate professional with Premier Sotheby's International Realty in Naples, Florida. His firsthand knowledge and experience in leveraging the value of our brand will be an asset as he brings a new level of luxury real estate service into the Philippines."
According to Mareschal, luxury real estate in the Philippines is a growing niche market and his firm is focused on bridging new opportunities for both local and foreign clients. "Our agents devote themselves to providing invaluable local knowledge and service on an international scale while offering our clients exceptional service by bringing the world to their home, paying attention to the details and understanding their needs, all with the goal of making their real estate transaction more enjoyable and worry free," he said. "Our office is centrally located at the center for booming businesses and sophisticated lifestyle in BGC Taguig, Manila, Philippines."
The Sotheby's International Realty(R) network currently has more than 13,000 sales associates located in approximately 660 offices in 49 countries and territories worldwide. Philippine Sotheby's International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.
About Sotheby's International Realty Affiliates LLC Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
CONTACTS Kay Lee Director, International Marketing, Asia Pacific Sotheby's International Realty Affiliates LLC 175 Park Avenue, Madison, NJ 07940 m + 852.9851.5333 t + 1.973.407.4953 f + 1.866.746.2429 kay.lee@sothebysrealty.com Philip Mareschal CEO Philippine Sotheby's International Realty Unit 802 Eco Tower, 32nd Street Corner 9th Avenue Bonifacio Global City, Taguig 1634, Philippines m + 63.917.814.3795 philip.mareschal@sothebysrealty.com Mae Carl Perdon Marketing Director, Philippines Philippine Sotheby's International Realty Unit 802 Eco Tower, 32nd Street Corner 9th Avenue Bonifacio Global City, Taguig 1634, Philippines m + 63.917.565.3191 mc.perdon@sothebysrealty.com
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